
Sony today launched two cameras that aims to be the convenient go to cameras when the DSLR is not really needed.
On offer is the highly anticipated alpha 7 with full frame sensor with 3 new Zeiss e-mount full frame lens and the rx10 that has the RX100 1 inch BSI sensor with a constant f2.8 8x zoom (28mm to 200mm)
The cameras are well built and handling wise is pretty good. For the a7 there are 3 wheels to control aperture, shutter and ISO. Pretty intuitive and I dare say can be a DSLR killer if the focusing is able to keep up with action shots. I wouldn’t know until it is tested.

The RX10 is a bridge camera with a f2.8 lens. It has the same sensor as on the RX100 so it is at least going to be quite good with low light shooting environment using the RX100 as an indication.
Price
A7R body only – SGD2799
A7 body – SGD1999
A7 KIT with 28-70 FE lens SGD2399
RX10 – SGD1599
Look out for in-depth review soon.
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[…] thing I would hope that the Mark 2 can do is to shoot tethered to the smartphone like the latest Sony A7/R Full Frame Mirrorless and from competitors such as Samsung NX300. At the moment the camera is forced to relinquish […]
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[…] The Competitor (of sorts): Sony A7/R […]
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