Did up a short review of the WiFi SD Card from Toshiba. In summary, the card is a much better implementation than the Eye-Fi card in general. Caveat: I do not have the latest Eye-Fi card to make a fairer judge hence did not mention it in the actual review. For those who wants a bit of convenience to share a couple of photos while on the road, the Flashair is a great card to have for non-WiFi cameras. It will be a few years yet that all the cameras will have direct WiFi connectivity and this is a great stop gap measure.