New Zen Fone?

ASUS today unveiled a teaser trailer of their new Zen fone.

Judging from the video, the lava speaks of liquid metal and concentric circle will be the highlight of the new design language for the new phone from the Taiwanese maker.

After the last major launch of the Padfone that didn’t register well, this new phone has its work cut out for it. Good quality cheap phones with very well endowed specifications are now very popular in the market and their Zen budget phones did quite well and is truly value for money.

No doubt this new Zen phone will be considered as a high end item judging from the materials and design aesthetics but somehow the Singapore reception of the brand as a high end hand phone maker is anything but warm. We shall see how this pans out during CES early next week.

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